Sprouted brown rice with unsubstantiated nutrient claims

A sprouted brown rice product makes a mountain of nutrient claims about high amounts of antioxidants, vitamin E, magnesium and GABA…

 

 

The Nutrition Facts panel on the package gives no data for any of those nutrients, so none of the claims is valid. Same goes for the more general claim of “high in vitamins and minerals,” because one serving doesn’t supply even 10% of the Daily Value for any listed vitamin or mineral (would need at least 20% to be “high in” a nutrient). Additionally, there is an implied claim of at least a good source of fiber, but the nutrition panel shows only 1 gram of fiber -- not even close to being a good source. Claims must be properly substantiated on the package and in all marketing (website, etc.).

 

 

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