Vegan energy balls have Inflated protein claim, nutrition data rounding issues

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Created on 09, August, 2021

A retailer’s shelf talker for a vegan energy ball declares the product is high in plant protein...

The product is labeled as containing “6.8 grams” of protein per serving. This is enough to make a “good source” claim, but not a “high in” or “excellent source” claim. Additionally, the rounding on the nutrient data for the product (e.g., “6.8”) is noncompliant. Protein should be rounded to the nearest gram (7 grams here); natural variability of samples precludes higher precision. The Nutrition Facts data for each nutrient should be rounded according to the regulations for that particular nutrient. Ask Palate Works for more details.