"Keto" bar advertizes "good fats, low carb"

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Created on 14, November, 2019

A line of "keto" bars is described as "low carb" and "good for you" with "healthy fats"...

The term "low carb" is not an accepted nutrient claim, and cannot be used in food labeling, marketing, etc. "Good for you" is an implied nutrient or health claim, and therefore would need to meet at least certain nutrient criteria, which the bars do not. They contain 30-40% of the Daily Value for saturated fat, which contributes to the body's production of cholesterol. In addition, the ingredients list is not in compliance.