Protein comparison of beef vs insect powder

The marketing for a dried insect protein powder claims to have "more" protein than beef and other fresh meats...

 

This is a common, and misleading, trick. The fresh animal meat is not dehydrated, so its protein content is diluted by the natural water content of the meat, whereas the insect powder is dried (processed), or low in water to begin with. Whenever ingredients are not compared on a per-calorie basis (equal calorie portions), the resulting protein comparison is not scientifically valid. This kind of "by-weight" comparison is also commonly done with other protein powders (dried, processed beans, whey, etc.) vs fresh (un-dried, unprocessed) protein sources.

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