Alternative ice cream claims low calorie and high protein

A frozen dairy-based dessert partially sweetened with alternative sweeteners claims to be low in calories and high in protein...


The Nutrition Facts panel of this line of products shows calories ranging from 80 to 100 kcal per serving, depending on the flavor. None of them qualifies to use the claim "low calorie," because calories are higher than 40. Protein ranges from 5 to 7 grams, so none is "high in protein," but they do qualify for "good source" of protein (a lower level claim).

Additionally, the product website describes the products as "low carb," which is an undefined/meaningless claim, and therefore not compliant with labeling regulations.

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