Plant protein milk alternative claims more fiber than dairy milk

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Created on 10, August, 2017

The website of a plant-based, vegan milk alternative claims the fiber content of its original flavor is higher than that of dairy milk.

Neither contains any fiber, and the 0 g fiber for the vegan product is even shown in the Nutrition Facts on the website. Additionally, a product sampling representative in a grocery store states that the calcium content in the vegan product is coming from the vegetable protein ingredient. In fact calcium and other vitamins and minerals are added and not naturally occurring in the other ingredients. Isolated plant proteins contain just that -- protein (no vitamins or minerals).