"Superfoods" website sells products "high in antioxidants"

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Created on 05, April, 2017

A California-based internet "superfood" retailer sells various products under the category of "antioxidant rich"... 

Any antioxidant claim is a regulated claim, and a claim of "rich" or "high in" requires that the food provides at least 20% of the Daily Value (per NLEA defined/stipulated serving) for antioxidant nutrients that have a Daily Value established. Most of the products are dried fruits and dried fruit powders (not freeze dried), meaning vitamin C (an antioxidant) will be fairly low. However, the website does not show Nutrition Facts for any of the products, so any nutrient claim made is invalid, since there is no substantiation.