Seller of lucuma powder claims it's high in vitamins, minerals, etc.

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Created on 08, November, 2015

An online seller of lucuma fruit powder claims it is "rich in B-vitamins, iron, zinc, calcium, niacin, and protein."

The website makes several claims about nutrient content and health benefits for this starchy, vanilla-y fruit native to South America. Their own Nutrition Facts panel posted on the website shows otherwise. None of those nutrients is present at even a "good source" level (10% or more of Daily Value), and the amount of vitamin A, for which they describe lucuma as being an "excellent [aka "rich"] source" (which would require 20% or more of DV) is "0". Super fruit or super misleading?