"Whole Wheat" Crackers

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Created on 01, September, 2006

A “whole wheat” cracker shows less than 1 g fiber on the Nutrition Facts panel. The first ingredient is whole wheat flour; the second is enriched wheat flour. 

"Enriched wheat flour" is refined flour, not whole grain, so this product is not 100% whole wheat, and according to FDA should not be called “whole wheat” or “whole grain.” Looking at the fiber content tells the same story. Fifteen grams of whole wheat flour (half the weight of one serving of these crackers) has almost 2 g fiber, so the crackers aren’t even half whole wheat flour by weight.