Vitamin C in Pomegranate and Other Processed Juices

A pasteurized, bottled pomegranate juice blend shows 25% of our Daily Value for vitamin C on its Nutrition Facts label. 

While freshly pressed pomegranate (and many other fruits/berries) may be a good (or excellent) source of vitamin C (for a few hours after pressing, anyway), pasteurization, processing and exposure to air will greatly reduce the active vitamin C content. This product probably has 4% DV (or less) vitamin C remaining in one serving. Beware of nutrition labels that reflect not what’s in the package but what was in the original ingredients (before processing, cooking, etc.) -- a common problem with fruit-based food products and beverages.

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