Acai juice antioxidant claim checked

Details

Created on 20, October, 2016

The label of a beverage containing mostly acai juice states, "antioxidant activity from vitamins A & E."

This product is making an implied claim that it is at least a "good source" (10% Daily Value) of vitamins A and E. But on the Nutrition Facts panel, neither vitamin meets the criteria for a good source, nor does vitamin C. Therefore, no claim (or mention) can be made for antioxidants on the label or in marketing of any kind.